Attracting qualified candidates is one of the most challenging aspects of hiring. While job listings can be posted across various online platforms and local newspapers, they often attract only a small percentage of genuinely interested applicants. If you're looking to find top talent for your company, recruitment videos can be an incredibly effective solution!
Why use video in your recruitment process?
Videos offer an excellent way to give prospects insight into your company culture, showcase the attractive benefits of your work environment, and outline important job criteria. Recruiting videos can be created as part of an overall marketing strategy or as a standalone recruitment tool.
At Black Box Productions, we work closely with HR departments to craft the perfect video for your business. By focusing on recruitment strategy, developing an appropriate script, and employing a creative approach, our high-quality videos effectively attract top candidates.
A great recruiting video should tell a compelling story about your company that appeals to job seekers. It should authentically demonstrate your work ethic, management style, and culture – this approach will attract the right people for your team!
Company culture plays a crucial role in an organization's success and longevity. Building a strong company culture from the ground up involves hiring individuals who are not only qualified for their roles but also align with the company's values and vision.
Video content has emerged as a powerful tool for defining and showcasing company culture, and a company culture video is something that existing employees and new recruits can align around. Job applicants are increasingly drawn to companies whose culture reflects their personal values and aspirations. A 2021 study from CareerArc found that 82% of candidates consider employer brand and reputation before applying for a job.
For instance, we collaborated with Ubisoft’s HR department to create top-of-funnel recruitment videos highlighting the stories of five employees who embody the company’s value of bringing personal passion to their professional role. By spotlighting these cultural elements through compelling visual narratives, companies can effectively attract candidates who are naturally aligned with their core values, promoting a more harmonious and productive work environment.
We have experience working with a range of companies, from startups to Fortune 500s, across diverse industries. Following our video marketing strategy framework, we begin by understanding your specific organizational needs and the types of employees you want to attract. Then, we custom-tailor a message that will resonate with your target audience.
Here are some important tips to keep in mind when creating a recruitment video:
- Keep it short. Recruitment videos should be between one and three minutes in length.
- Make your video feel personal and genuine, not corporate or boring!
- Show & Tell: Video is a visual medium. It allows you to showcase your company culture, work environment and team dynamics in a way that text or photos cannot.
- Be honest about the company culture, but avoid overselling – you want to attract right fit candidates, without appearing overzealous.
- Team > Family. A personal pet peeve is when companies describe their employees as a family. Team is a much healthier framing.
There are several different styles of recruitment videos that can be produced:
- A broader company profile video showcases the work environment and overall lifestyle at your business. This can be created using a combination of documentary-style footage of employees at work, industry-related stock footage, voiceover narration to establish context and communicate key messages, and interviews with both leadership and staff about the working environment, company culture, and core values.
- An employee spotlight video focuses on an individual, their accomplishments, and job responsibilities. It offers a personal perspective to tell your company's story. This video can be interview-driven, featuring b-roll of the employee working with their team.
- A fictional approach can be used to create scripted scenes with actors illustrating the work environment. Scenes can be filmed in a more cinematic and dramatic style.
Video has become an essential part of the recruitment process. We have many great examples of these videos on our website, and we'd be happy to share some of our favorites with you!
Recruitment videos are a powerful tool to attract top talent and showcase your company culture. It can be used in many different ways, let us help you find the approach that’s right for your organization.
Get in touch with us today to craft your next recruitment video!
